Forward Thinking for Future Entrepreneurs
by Jennifer Layman
Global Book Publishing


"Starting a business is not a quick fix to a current problem; rather, it's a way to build a long-term outcome that you want for yourself."

This book is like a business ownership test drive. Friendly for those new to starting a business, the topics range from what it's like as a business owner to tips worth knowing later on, to the author's personal story. Sections discuss transferring employees' skills into entrepreneurship, whether that means starting a side hustle, buying an existing business or franchise, taking over a family-owned enterprise, or starting from scratch. It also addresses the personal element of entrepreneurship and includes a chapter for partners and friends—what to expect from a business owner's life. There's also a section on building a business owner's business plan, a guide to help new business owners make good choices for the long term, not just in the startup phase. Taking common elements of a business plan, it adds real-life elements that can be critical to ensuring success.

Overall, reading this book is like sitting down in the boss' chair and experiencing firsthand what it is actually like to run a business. Based on twenty years of working with business owners, the content is structured in an easy-to-digest format, written in layman's terms, and uses real stories and tips that are relatable. The simple headings are perfect for someone on the go or for testing whether they'd like to pursue this path. For a quick glance, each section ends with an "Experience Tip" and "Final Thoughts." The author's personal touch carries through every page, even while sharing the stories and tips of other business owners. What's especially valuable is a commitment to telling the truth about owning a business, dispelling assumptions, and giving perspective on how to find what's best for one's unique journey.

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