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In this motivational book, the author draws on his own life experiences as a coach to define and illustrate how excellence can be achieved in any endeavor where one seeks to reach the utmost in performance. Bain defines excellence as "the ultimate state of performance based on purpose and preparedness." He then proceeds to explore the various requirements for achieving excellence. Short chapters address the important steps to achieving peak performance in one's field. Themes such as inspiration, authenticity, self-accountability, privileges, ideal state of performance, and positive initiative are addressed. Each chapter begins with a list of inspirational affirmations to help guide the reader through mental exercises that reinforce one's commitment to excellence.
Bain incorporates his experience as a development coach for both individuals and groups to present the same strategies and techniques he uses with his clients. By discussing the importance of preparation and purpose, he provides readers with a unique opportunity to apply his strategies for success. He asserts, "One's aspiration to performance excellence defines the energy and method of one's engagement. By fully accepting the challenge to perform to the utmost of one's abilities, one actively self-empowers to the state of being in which one operates with discipline and self-accountability." Bain provides readers with actionable steps to achieve success through excellence. Though the book is more technical than conversational, it includes all the information one needs to ensure that all is being done to create excellence in any discipline. As Bain states, "The ideal state of performance is the energetic consequences of one's own preparedness." This book includes all one needs to choose and prepare for excellence.